Wondering if your media plan stacks up?
Paste your plan, proposal, or brief and the Council will walk through it from five different angles, flagging what looks solid, what's worth a closer look, and where you might want to ask more questions. No plan yet? Use it to build a brief from the ground up.
You're presenting to leadership and need to know if your plan will hold up. The Council gives you the verdict, the three things to fix, and the defence pack you'll need in the room.
Free first critique. No card needed.
Meet the Council
Five strategists. One plan you can defend.
Every plan is stress-tested by five distinct strategic lenses before a single recommendation is made.
The Contrarian
Names the risk no one else will.
The First Principles Thinker
Asks whether the plan matches what you're actually trying to achieve.
The Expansionist
Spots what's missing that would 2x the result.
The Outsider
Reads it cold. If it's confusing, you'll know.
The Executor
Identifies what won't survive Day 1 of the campaign.
“You're overweighting search. The cost per incremental customer is rising — shift budget to TikTok.”
Paste your plan
Drop in your media plan, agency proposal, or campaign brief. Anything from a one-pager to a full deck.
The Council critiques it
Five strategists: Contrarian, First Principles, Expansionist, Outsider, and Executor. Each takes a different angle. No echo chamber. No false consensus.
You get the verdict
Approve, approve with changes, or send back. Plus three specific fixes and a defence pack with the questions your CFO will ask.
Built For
Who the Council works for
Presenting to leadership.
You've got a quarterly plan to defend. The Council gives you the case for, the case against, and the questions you'll be asked. All before you walk into the room.
Under pitch pressure.
You're reviewing a brief or sharpening a pitch. The Council critiques it in 30 seconds: five angles, one synthesis.
About to spend.
Your agency sent through a plan. Or you've drafted one yourself. The Council tells you whether it holds up before you sign off.
Beyond the Plan
From Strategy to Execution
MediaPlan doesn't just give you a plan. We can help you execute it. From free expert plan reviews to 1-on-1 strategy sessions, we've got you covered.
See Our ServicesFree first critique.
Stop wondering if your plan is any good.
The Council reviews it in under a minute. Free for your first plan.
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